Weleda

Rooted in Nature,
Ready for the Future

Weleda’s recent rebrand marks the first major modernization of the Swiss natural cosmetics company in its 100+ old year history, reflecting a strategic shift toward digitalization and premium positioning. Part of a broader transformation under CEO Tina Müller, it integrates digital channels and e-commerce to create a consistent global brand experience while staying rooted in sustainability and holistic natural care.

In collaboration with Weleda’s Global Creative Director, product team and engineers, I co-designed the new design system, UX and CMS modules for the brand’s e-commerce shops, magazine, and corporate pages. The system is being rolled out across 50 countries worldwide.

To streamline global email marketing workflows, I developed flexible and scalable newsletter modules and templates for Salesforce.

In shaping the user experience of Weleda’s new online presence, equal emphasis was placed on the rebrand and accessibility.

Client: Weleda AG
Design System, User Experience and UI Design by: Native Why / Nora Grøtting