Since the early stages of the web, I have been designing brand experiences that improve the customer journey or drive engagement.

With degrees in Communication Design (BFA) and Business (MBA), 20 years+ experience in digital media, user centered design and creative strategy for global brands, I help plan and evolve communication, products and the experiences they deliver.

I believe in innovation through experimentation (and validation) and collaboration in multi-disciplinary teams – including clients and customers. I seek to first understand the business model, the brand and the customer.

As a consultant I’ve worked with technology companies, agencies and directly for clients, in which case I can set up and coordinate multi-disciplinary teams. Clients: Weleda AG, Talentformation, freiheit.com technologies, Grabarz & Partner, Interone, Jung von Matt, Kolle Rebbe (now Accenture Song), Liquid Campaign (now Serviceplan), Philipp & Keuntje.

Brands in Europe and the USA have included: BMW, Breuninger, Dreamworks Animation, Chefkoch, freiheit.com technologies, Guggenheim Museums, Hard Rock Cafés, Manufactum, METRO, MINI, Molecular Health, NBC, Peek & Cloppenburg, Pottery Barn, Stiftung Rechnen, Tchibo, Volkswagen and Williams-Sonoma and Weleda.

Having lived and worked in several, very diverse cities across the globe – Singapore, Teheran, Dubai, Nice, Casablanca, Milan, Los Angeles, San Francisco and now Hamburg – I embrace the cultural richness of the world we live in.

groettingdesign.de is now nativewhy.com