Caramelized was an app for tablets, which integrated beautifully designed Smart Cookbooks and recipes into one plattform – your personal library. Intelligent tools like shopping lists and timers work across all books.

I had the pleasure of designing Caramelized's appearance at the Frankfurt Book Fair in 2014. As a newcomer in the market, Caramelized's goal was to establish themselves amongst publishers by showing innovation, quality and breadth – and to create awareness amongst consumers, grab passerby's' attention and to make people 'testdrive' the app.

A twelve meter wide photo-printed wall showed the entire Caramelized Collection with charming detail – and at the same time explained the app's features. The same design concept was applied to the brochures which also functioned as catalogues. iPads mounted onto a large wooden counter invited visitors to test the app.

Authors came by and had photos taken in front of their cookbooks featured on the Caramelized wall – which served as content for a little Facebook campaign.

CD, Text (en/de), Design Nora Grøtting
Exhibition consultant Andreas Dulz
Exhibition Contruction Isinger Merz
Printing Unitedprint.de