Peek & Cloppenburg

A new digital P&C Experience

I was brought in by freiheit technologies to lead a design team alongside the development of a new technical e-commerce platform. The team of in-house and external designers shaped the user experience and established a scalable design system, ensuring brand consistency and a seamless user experience across the evolving digital ecosystem. I worked in close collaboration with the P&C brand department while a rebrand evolved in parallel.

Client: freiheit technologies
For: Peek & Cloppenburg Düsseldorf
By: Native Why / Nora Grøtting