Brand Design for the industry leader in software development

freiheit.com technologies builds software for the digital future. The German industry leader has been developing internet based software systems since 1999 and is known for innovative concepts, outstanding technical expertise, accuracy and reliability.

During several collaborative workshops with the CEOs and the employees, the company's positioning was uncovered and redefined.

I provided creative direction and design for the responsive website, its photography and two videos. Further, I coordinated our multi-disciplinary team consisting of film crew, motion designers, developers and photographer. This nimble team completed the project in less than two months, from initial strategy workshops to launch, including photo shoot and the production of the videos: "freiheit.com technologies" and "Ein Tag bei freiheit.com"

The result was an entirely new image for freiheit.com, which perfectly reflects the company's unique culture – German engineering meets a Silicon Valley can do attitude.

This attitude comes across in all kinds of event collateral from posters, banners, invitations to popcorn bags.